Hi, I'm Dawn Scapicchio — a Creative Director and Graphic Designer with more than 25 years of experience building brands, leading creative teams and bringing ideas to life through thoughtful, strategic design.

 

As Creative Director at Crystal Springs Resort, I lead the creative vision across a portfolio of luxury hospitality brands. From brand strategy and integrated marketing campaigns to digital experiences, print collateral, environmental graphics and advertising, I enjoy collaborating with talented teams to create work that is both beautiful and purposeful.

 

Purple Snowflake Design began as a creative outlet and has grown into a small studio where I can explore the more personal side of design. It's where I create handcrafted invitations and stationery, while also working with small businesses with branding, logo design and print materials.

 

No matter the project, I believe great design starts with listening. Understanding the people behind the brand or the story behind the celebration is what inspires meaningful, lasting work. Whether I'm leading a large marketing campaign or designing a custom invitation, my goal is always the same: to create something thoughtful, authentic and memorable.

 

Thanks for stopping by. I'm glad you're here, enjoy exploring my work.